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SARASOTA, Fla. — Booker has hired former University of South Florida quarterback Lance Hoeltke as its new head football coach, placing a program with championship expectations in the hands of an outside leader during a period of unprecedented late-summer change.
The school announced Hoeltke’s hiring Wednesday on its Instagram account, describing him as a former NCAA Division I quarterback, an inaugural USF team captain and a high school coach with state championship experience.
Hoeltke replaces Carlos Woods, who was dismissed as Booker’s head football coach and athletic director Friday. The change came less than a month before the Tornadoes open the 2026 season against Venice.
Hoeltke inherits a program that has reached the state semifinals in three consecutive seasons. But after an abrupt leadership change and a wave of player departures, the roster that takes the field this fall could look substantially different from the one that helped build that run.
Three straight trips to the state semifinals
Booker has emerged as one of the state’s most consistent postseason programs over the past three seasons.
The Tornadoes reached the Class 2S state semifinals in 2023, where their season ended against eventual state champion Cocoa. Booker returned to the final four in Class 3A in 2024 and advanced to the Class 3A semifinals again in 2025.
Booker finished 10-4 in 2024 and 12-2 last season, compiling 22 victories over that two-year span. The Tornadoes’ 2025 season ended with a loss to eventual state champion Raines in the state semifinals.
That success creates expectations for Hoeltke, but the circumstances surrounding his arrival make this more than a straightforward coaching transition.
He is not taking over a conventional rebuilding project. He is assuming control of a program that has established itself as a state-title contender but has experienced significant disruption weeks before the season.
An abrupt change in leadership
Woods was dismissed after one season as Booker’s head coach. He had previously served as the Tornadoes’ defensive coordinator under former coach Scottie Littles.
Littles stepped down after the 2024 season, making Hoeltke Booker’s third head coach in three seasons. The Sarasota Observer first reported Woods’ dismissal and the latest change in the program’s leadership.
WWSB ABC7 subsequently reported that Woods is the subject of a criminal investigation by the Sarasota Police Department. No criminal charges had been publicly announced as of Wednesday evening.
Booker did not address Woods or the investigation in its announcement. The school instead focused on Hoeltke’s background and the culture it wants its new coach to establish.
“Coach Hoeltke brings a rare combination of high-level playing experience, championship coaching experience, organizational leadership and a genuine commitment to young people,” Booker principal Jamal Crook said in a statement reported by WWSB ABC7.
“We want to build an outstanding football program and outstanding students, leaders and young men. Coach Hoeltke shares that vision.”
Player departures reshape the roster
Hoeltke’s first challenge will be determining what remains of a roster that appeared positioned to contend again in 2026.
More than a dozen Booker athletes, including several of the program’s highest-rated prospects, have been reported through public social media announcements as transferring since Woods’ dismissal.
Those players have reportedly landed at programs across the Sarasota-Manatee area, including Cardinal Mooney, Palmetto, Southeast and Venice, among others.
The complete impact of the departures will not be known until enrollment, eligibility and fall rosters are finalized. The movement nevertheless leaves Hoeltke with an immediate need to evaluate the personnel still at Booker, establish relationships with the remaining players and determine how the Tornadoes will replace the talent and depth that departed.
The transfers also create several potentially compelling matchups. Venice, Palmetto, Southeast and Cardinal Mooney are all on Booker’s 2026 schedule.
Whether each reported transfer ultimately appears against Booker will depend on enrollment and eligibility determinations, but Hoeltke will not have to wait long to encounter two of the programs that have reportedly added former Tornadoes.
Booker opens against Venice on Aug. 21 and visits Palmetto one week later.
Little time before a demanding schedule
Hoeltke has just more than three weeks from the announcement of his hiring to prepare Booker for its season opener.
The Tornadoes begin with Venice before traveling to Palmetto on Aug. 28. An open week follows, providing Hoeltke and his staff with their first extended opportunity to evaluate the team and make adjustments.
Booker begins District 3A-12 play against Braden River on Sept. 11. The Tornadoes will also face district opponents Southeast, Wellen Park, Bayshore and Cardinal Mooney.
The nondistrict schedule includes Venice, Palmetto, St. John’s College High of Washington, D.C., Valdosta of Georgia and Riverview.
Booker’s 2026 schedule
| Date | Opponent | Time |
|---|---|---|
| Fri., Aug. 21 | Venice | 7:30 p.m. |
| Fri., Aug. 28 | @ Palmetto | 7:30 p.m. |
| Fri., Sept. 4 | Open week | — |
| Fri., Sept. 11 | Braden River (Bradenton)* | 7:30 p.m. |
| Sat., Sept. 19 | @ St. John’s College High (D.C.) | 2 p.m. |
| Fri., Sept. 25 | @ Southeast (Bradenton)* | 7 p.m. |
| Fri., Oct. 2 | @ Valdosta (Ga.) | 7:30 p.m. |
| Fri., Oct. 9 | @ Wellen Park (North Port)* | 7:30 p.m. |
| Fri., Oct. 16 | @ Bayshore (Bradenton)* | 7 p.m. |
| Fri., Oct. 23 | Cardinal Mooney (Sarasota)* | 7:30 p.m. |
| Fri., Oct. 30 | Riverview (Sarasota) | 7:30 p.m. |
*District 3A-12 opponent
The schedule includes four home games, six road games and five district contests. It also sends Booker outside Florida to face one of Georgia’s most prominent programs in Valdosta, while also traveling to Washington D.C. to face a national-caliber team in St. John’s.
There is little room for a prolonged adjustment period. The Tornadoes’ first two games come against programs that have reportedly received Booker transfers, while a district race involving Southeast and Cardinal Mooney awaits later in the season.
Hoeltke helped launch USF football
Hoeltke’s experience includes being part of a program built from its beginning.
He started his college career at Austin Peay before transferring to USF as the Bulls prepared to launch football. Hoeltke was selected as one of the four captains for USF’s inaugural team and appeared at quarterback on the Bulls’ first roster in 1997.
During USF’s first public scrimmage in 1996, Hoeltke connected with wide receiver Charlie Jackson for a 70-yard touchdown on the opening play.
“Coach Hoeltke has been part of building something from the ground up before,” Crook said. “Successful programs are built through standards, structure, relationships and daily accountability.”
The comparison only goes so far.
Hoeltke is not launching a program at Booker. He is taking over one with an established postseason standard, a recent history of developing college prospects and expectations created by three consecutive state semifinal appearances.
His task is to preserve that standard while reconstructing the program’s immediate foundation.
Championship experience in Kentucky
Hoeltke began his high school coaching career at Christian Academy of Louisville, where he contributed to Kentucky Class 2A state championships in 2016 and 2018.
The 2018 senior class completed its four-year run with a 50-7 record.
Hoeltke later served as offensive coordinator and defensive backs coach at Kentucky Country Day School, helping the program advance to the 2020 Kentucky Class 1A state championship game.
That background provides Booker with a coach who has worked inside championship programs and experienced the preparation required to make deep postseason runs.
It does not, however, eliminate the immediate difficulty of arriving from outside the program after practices have begun and with the roster still changing.
Booker emphasizes a broader purpose
Booker’s announcement placed significant emphasis on the type of program it expects Hoeltke to build away from the field.
The school said its next chapter will be rooted in academic excellence, character, discipline, accountability and opportunity for every student-athlete.
“Our school is an academic institution first,” Crook said. “We want student-athletes prepared for college, technical education, the military, apprenticeships or the workforce. Football should expand their opportunities.”
Hoeltke earned a bachelor’s degree in marketing and an MBA from USF. He is also a managing partner with Plan Advisors, where his work has included strategic planning, organizational growth and client relations.
Booker said it will announce opportunities for players, families and community members to meet Hoeltke, hear his vision for the program and learn how they can support the Tornadoes.
The long-term expectation is clear: sustain a program that has reached the state semifinals three years in a row.
The immediate assignment is more complicated.
Hoeltke must stabilize the program, bring together the athletes who remain and prepare a reshaped roster for Venice on Aug. 21.
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