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Teams in college athletics are trying to find new ways to bring in revenue and find ways to fund their NIL budgets. Recently, the Big 12 announced they have sold the naming rights to conference games to Monster Energy. As part of the deal for the Big 12, Monster Energy will have jersey patches for Big 12 teams. Now, Ohio State is the latest team to announce they will also have jersey patches.
Ohio State has entered into a partnership with JPMorgan Chase that will put jersey patches on all of their teams, including their football team, according to Pete Thamel of ESPN.
NEWS: Ohio Stare is entering a new corporate partnership with JPMorganChase that includes jersey patches for all 36 OSU teams. Per industry sources, this is expected to yield OSU nearly $17 million per year, an eye-popping number that’s expected to be an industry leader. pic.twitter.com/rZkkeYAuTM
— Pete Thamel (@PeteThamel) July 28, 2026
The patch, which will sit directly above the Big Ten logo on the football jersey, will yield Ohio State $17 million per year. JPMorgan Chase has a long-standing relationship with Ohio State and the state as a whole, according to Pete Nakos of On3.
“JPMorganChase is a global brand with deep roots in Ohio, making them a natural partner that shares our commitment to innovation, excellence and long-term community impact,” Ohio State athletic director Ross Bjork said in a statement. “Together, we have built a comprehensive and historic partnership that reflects the strong commercial strength of the Ohio State Athletics identity and the broader college athletics landscape. This relationship creates meaningful opportunities for our student-athletes that support the sustained excellence and competitiveness of our athletic programs, while honoring the tradition and values of Ohio State.”
The deal is the largest known agreement for an individual university thus far. JPMorgan Chase is one of the largest private employers in Columbus, the home of the Buckeyes. The company has also brought in over 1,700 alumni in the past five years.
“Ohio State leads the way in college athletics, and we’re proud to support the student-athletes and fans who power that tradition,” said Chase CEO Jennifer Roberts. “From financial education and resources for student-athletes to exclusive fan experiences and gameday offers, this partnership brings Chase’s unique capabilities to the Ohio State community—on campus, in the stands and beyond.”
Ohio State joins three other Big Ten schools in announcing jersey patch partnerships this offseason. Illinois is supported by Busey Bank, while Michigan State signed with MSU Federal Credit Union, and Wisconsin is sponsored by Culver’s
Buckeye fans will get to see the new patches in person for the first time on September 5, when the team opens its season agaisnt Ball State. Ohio State has high expectations this year, expecting to contend for a national championship.
Teams in college athletics are trying to find new ways to bring in revenue and find ways to fund their NIL budgets. Recently, the Big 12 announced they have sold the naming rights to conference games to Monster Energy. As part of the deal for the Big 12, Monster Energy will have jersey patches for Big 12 teams.
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